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What is scumbro?

What does scumbro mean?

This one’s pretty self-explanatory. Scumbro is the name of a men’s fashion style and the men who dress in it. Scumbro style involves wearing expensive, designer clothing sloppily or cultivating an unfashionable, poorly put together look.

Where does scumbro come from?

The word scumbro was coined by Vanity Fair writer Kenzie Bryant in a June 2018 article about a fashion trend among various male celebrities.

Bryant described the scumbro style (and the men that dress in it) as a combination of a “skate bro and a Deadhead bro.” The driving force of scrumbro style, Bryant maintained, is to give off the impression that they are at once aloof to fashion but are still savvy, rich, or famous enough to wear high-end, designer clothing. Bryant named actor Jonah Hill as “the king of the scumbros.”

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